Herbert Studio Hero

Plenty Goods makes fresh salads and wholesome treats, where good food is both nourishing and delicious

A website redesign introducing both single-order and subscription options, supported by email flows that make good food more accessible

2023

Working with Plenty Goods' mission of thoughtful, organic cuisine, I designed a digital experience that makes discovering and ordering their dishes feel as natural as sharing a meal with friends. The new website streamlines the ordering process while maintaining the warmth and care that goes into every dish. Paired with strategic email flows, the design helps guide both new customers discovering Plenty Goods and regulars planning their next week of meals.

Customer

Plenty Goods

Services

Website Design

Email Design

Icon Design

Industry

Food & Beverage

Credits

Upmkt Digital, Agency

Laer Studio, Copywriting

Studio Herbert began in 2016 after changing my college major for the second time - not exactly the romantic origin story you might expect, but an honest one. Design wasn't on my radar back then, but I felt myself drawn to how it merged creativity with purpose, turning abstract ideas into tangible solutions. Over the years, I've had the privilege of working with clients who trust me to bring their ideas to life, whether through emails or websites. Each project is an opportunity to create something both purposful and beautiful, finding that sweet spot between what works and what resonates – creating work that feels both considered and genuine. My goal is to make work worth looking twice at, where every detail tells a story worth sharing.

I'm an email and website designer who names my plants after characters from my favorite books

studio () Herbert

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site credit

Website Design: Herbert Studio  //  Website Build: Patrick Herbert

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