2023 - 2024

Working with The Bettering Company's established identity, I developed email designs that would connect with their audience while honoring their sophisticated brand. This involved creating both automated flows for customer touchpoints and targeted campaigns for product launches and updates. The focus was on clean, purposeful design that would showcase their premium products and values without overwhelming their audience. Each email needed to feel as carefully crafted as their edibles – minimal, intentional, and elevated.